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Brits investing £700 million to protect their homes

Brits will invest £700 million in smart technology security devices to protect their homes from burglars, according to a recent survey conducted by Allianz Insurance.

 

What were the key findings?

The study looked at the rise of smart technology – and the increasing reliance on it – as the nation strives to protect their increasingly empty homes. It highlighted that UK homeowners are prepared to spend £234 on average on smart security - which can include movement sensors connected to mobile phones and wifi locks.

Last year there were an estimated 785,000 burglaries reported against households2. Anxious to combat this risk, two in five homeowners create the impression that their home is occupied to deter burglars, but these simplistic methods no longer cut it, as one in five now has plans to invest in smart tech to protect their homes.

British homes are left empty for 91 hours each week – the equivalent of almost four days, as we spend more and more time working and commuting.  The ‘Smart Tech Safer Homes’ study found seven in ten homes are unoccupied when burglaries take place – evidence that leaving properties empty for such long periods is risky. Indeed, two in five Brits feel their home is more vulnerable when it’s empty.

Tim Pitts, Allianz' head of motor and home products, said:

As we work and commute for longer, our homes are now empty for such a huge portion of the week and we know that the majority of burglaries take place when we’re out. Our ‘Smart Tech Safer Homes’ study shows that more and more homeowners are turning to smart technology to protect their homes. While CCTV and burglar alarms have long been popular forms of crime prevention technology, connected devices provide a level of reassurance that traditional methods simply don’t – and we expect the Internet of Things to continue influencing how homeowners protect their homes in the future.”


My home is my castle

Safety conscious Brits are willing to invest huge sums on smart tech devices, from remote CCTV and movement sensors, worth £112 on average, to text alerts to notify them when someone enters the home costing £90 and remote control gates amounting to £107 per household.

Londoners are already the most tech-savvy homeowners, having spent £112 on remote movement sensors connected to their phones, £105 on text alerts to notify them when someone enters the home and £107 on remote control locks – well over the national average3. People from Wales shy away from such futuristic trends, spending only £66 on text alerts to notify them when someone enters their property. Instead they choose to invest £215 on pets to protect their homes; 21% higher than the national average of £177.

Traditional methods die hard?

While more homeowners are investing in smart tech to protect their homes, they also continue to spend cash on ‘traditional’ security measures.  Allianz found that households spend on average £188 on burglar alarms, and £177 on pets to protect their property, but are only willing to stretch to £88 for sturdy locks.

 

Home is where the heart is

Homeowners are more concerned with protecting their families than material possessions; one in five invest in home security to safeguard their loved ones, compared to six per cent prioritising their possessions.

Tim Pitts continued:

Being burgled – whether you’re at home or not – is a traumatic experience. Even with the adoption of smart technology and with traditional modes installed, homeowners should act with vigilance and care when leaving homes unoccupied. Simple things like ensuring you’re not broadcasting the fact that your home is empty on social media, and ensuring windows and doors are locked – with the keys hidden out of view – will help to ensure your home isn’t an easy target.”

 

If you are concerned that your security is not adequate, please do not hesitate to contact our office to obtain our thoughts and recommendations.

Rowlands & Hames would like to thank Allianz for this article.

Tagged with: Household, Theft


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